Legal
Cookie Policy
Last Updated: 10 April 2025 · Effective Date: 10 April 2025
This Cookie Policy explains what cookies are, how Mutiara Consult uses them on this website, and how you can manage your preferences. We use cookies in a limited and considered way — only where they serve a clear purpose for site operation or for understanding how visitors use the site.
Our use of cookies is consistent with Malaysia's Personal Data Protection Act 2010 (PDPA) and reflects our commitment to transparent data practices.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit — such as whether you have accepted the cookie banner, or how you navigated through the site.
Cookies can be:
- Session cookies — temporary files that are deleted when you close your browser
- Persistent cookies — files that remain on your device for a set period, or until you delete them
- First-party cookies — set directly by this website
- Third-party cookies — set by external services embedded on this website (such as analytics platforms)
2. How We Use Cookies
Mutiara Consult uses cookies in two categories: essential cookies, which are necessary for the site to function, and analytics cookies, which help us understand how visitors interact with the site. We do not use advertising cookies or tracking pixels for retargeting purposes without explicit consent.
3. Cookies We Use
3.1 Essential Cookies
These cookies are required for the website to operate correctly. They do not collect personally identifiable information and cannot be disabled without affecting the site's functionality.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
cookieConsent |
Stores your cookie consent preference so the banner is not shown on every page visit | First-party | 12 months |
PHPSESSID |
Standard PHP session identifier, used if the server requires session state for form processing | First-party | Session |
3.2 Analytics Cookies
With your consent, we use Google Analytics 4 (GA4) to collect anonymised data about how visitors use this website. This helps us understand which pages are most useful and how people typically navigate the site. No personally identifiable information is collected through analytics cookies.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
_ga |
Distinguishes unique users for Google Analytics by assigning a randomly generated number. Used to calculate visitor, session, and campaign data. | Third-party (Google) | 2 years |
_ga_* |
Maintains session state for Google Analytics 4 | Third-party (Google) | 2 years |
_gid |
Distinguishes users across sessions; stores and updates unique value for each page visited | Third-party (Google) | 24 hours |
_gat |
Used to throttle request rate — limits data collection on high-traffic sites | Third-party (Google) | 1 minute |
Google Analytics data is processed in accordance with Google's privacy policies. IP addresses collected through GA4 are anonymised. For more information, see Google's Privacy Policy.
3.3 Marketing & Conversion Cookies (Consent Required)
Where you have provided consent via our cookie banner, we may use conversion tracking cookies from Google Ads, Microsoft (Bing), and Meta (Facebook). These are used solely to measure whether a website visit resulted in a contact form submission — they are not used for retargeting or audience building.
| Cookie / Pixel | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Conversion tracking — measures whether a visitor completed a contact form after clicking an ad | 90 days |
MuidB / _uetmsclkid |
Microsoft (Bing Ads) | Conversion tracking for Microsoft Ads campaigns | 13 months |
_fbp |
Meta (Facebook) | Identifies browser sessions for Meta Pixel conversion tracking | 90 days |
4. Manage Your Cookie Preferences
You can update your cookie preferences at any time using the panel below. Essential cookies cannot be disabled as they are required for the site to function. Changes take effect immediately and will be remembered for 12 months.
5. Browser-Level Cookie Controls
In addition to the panel above, you can manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. Note that blocking all cookies may affect the functionality of some websites. Guidance for major browsers:
To opt out of Google Analytics specifically across all websites, you can install the Google Analytics Opt-out Browser Add-on.
6. Changes to This Policy
We may update this Cookie Policy from time to time as our use of cookies changes or as regulatory requirements evolve. The "Last Updated" date at the top reflects the most recent revision. We encourage you to review this page periodically.
7. Contact
If you have questions about our use of cookies or your data preferences:
- Email: [email protected]
- Address: B-2-7, Jalan Ampang, 50450 Kuala Lumpur, Malaysia
- Phone: +60 3 4251 8637
For more on how we handle personal data, see our Privacy Policy.